SEO ( Search Engine Optimization) Syllabus For Freshers & Experienced Professionals.

Introduction to SEO (Search Engine Optimization):

• What is SEO?
• Introduction to SERP
• Importance of Domain Names
• Domain Selection
• How Search engines work
• Major functions of a Search engines

SEO Onsite Optimization:

• Content Optimization and planning
• Understand your Audience for content Planning.
• Internal Linking
• What is Domain Authority?
• How to Increase Domain Authority?
• Google Places optimization
• Using H Card
• Citation
• Website Structure & Navigation Menu Optimization
• Image Optimization
• File Name Optimization.
• HTML and XML Sitemap Creation.
• Robots.txt Creation.
• W3c Validation.
• URL Rewriting Techniques(301, 302)
• Canonical tag Optimization
• 404 Error Page Importance’s.
• What is the Google dance and deep crawling?
• What are doorway pages?
• What are Hallway pages?
• What is cloaking?
• What are the reasons for which I could get penalized by Google
• Do dynamically generated pages such as with ASP get indexed by the search engines?
• Frames effects on SEO
• What is Anchor text
• Header Tag Optimization
• Page Speed Optimization Tool
• Google Sandbox Effect
• URL renaming/re-writing.
• Website Position Analysis in search engines
• Competitor Analysis (Tools : Ahrefs, Backlink Watch, Open site Explorer)
• Initial Web Site Audit (Tools: seoptimer, Woorank, Alexa).
• URL Structure Optimization

Meta Tag Optimization:

• Meta Title Creation
• Meta Description Creation
• Meta Keywords
• Meta Robots  

Google Algorithm Updates:

• Google Panda update
• Google Hummingbird update
• Google Mobile Friendly Update
• Google Penguin Update
• Google Pigeon Update
• Google Payday Update
• Google Pirate Update
• Google EMD (Exact Match Domain) Update
• Google Top Heavy Update

Keyword Research and Analysis

• Introduction to Keyword Research
• Types of Keywords
• Preparing a keyword list for Project.
• Keyword Analysis Tools
• Competitor Keyword Analysis
• Understanding keyword mix
• What are Primary keywords, Secondary Keywords and tertiary keywords?
• Keyword Optimization
• Keyword Density Analysis
• Keyword Stimming Importance
• LSI(Latent Semantic Indexing) Keywords
• Importance of Log tail & Short tail Keywords
• keyword prominence
• Keyword proximity?
• SWOT Analysis of Website.

Types of SEO Techniques:

• White hat SEO Techniques
• Black hat SEO Techniques
• Grey hat SEO Techniques.

Off Page Optimization:

• Introduction to Offsite Optimization
• What are back links?
• Types of backlinks?
• What is Link Building?
• Types of link building
• Link building strategies for your business
• What is Google PageRank?
• What is Alexa Rank?
• What is Moz Rank?
• Easy link acquisition techniques
• Submission to Search engines
• Directory Submission
• Social Bookmarking Submission
• Classified Submission
• Article Submission
• PDF Submission
• Press Release Submission
• Profile Creation
• Blog Posting & Commenting
• Forums Submission
• Ping Submission
• Deep Linking Submission
• Local Business Listing (Local SEO)
• Image Sharing
• Video Submission