What is a Press Release?
A press release is a Crisp and complete
description of an upcoming event; announcement of some important person or
procedural changes of an organization or important modifications to their
procedures and policies; or other feature tips or news.
Guidelines for Submitting a Press Release
Keep the releases short, Use crisp and clear language for the
description of an upcoming event or news on a recent event, maybe like a book
publication or High-profile conference.
Double-space all content, Provide clear
information on the first two paragraphs, to who you are referring, for what, why,
where, and when.
All press releases must be written in between
300 to 800 words in length. Even the news summary that is included with the
release must not be longer than two sentences. While writing a press release
think like an audience, think what information you would want to know from the
release.
Do not mention any email addresses in the
body of the release. If required to mention, use this formatting for email
address: name (at) service (dot) com.
No HTML line breaks, tags, tables, or any
other non-traditional characters in the press release. While using capitalization
follow standard grammar etiquette. Do not capitalize complete words/sentences to
emphasis, it is strongly discouraged.
Make sure all the links are active and they
should contain standard extensions (jpeg, MPEG, png, pdf, doc*, xl*, gif, tiff,
BMP, ps, rtf, mp3, ppt, and mov only).
The press release can have only 1 link for
every 100 words. For example, a 600-word press release must have fewer than 6
links in the body.
Add in a date for the release, clearly, specify
if the release is meant for immediate publication or may be released at a later
time. If it is going to be a future release, then state the date when it will
be officially distributed.
If your press release is going to be longer
than a single page, add the word "more" at the bottom of every proceeding
page. Finally, make sure to add
in the word “end” at the bottom of the final page. Additionally, include the
release subject and your name on every page.
Lastly, maintain newsworthiness, do not use direct callouts, Like “I” or
“you” that will address the reader in a personal manner. Be sure to submit only
fact-checked and completely accurate information.
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